8th January 2019

Looking Great On Google In 2019

How can you improve your business’ search engine appearance? With increasing numbers of purchases starting with search, the search engine results pages (SERPs) will more than likely be the first chance to make a great impression on your potential customers....

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27th November 2018

Adtrak at MarketEd.Live

In September, three of our Internet Marketers, Milly, John and James attended MarketEd.Live at the Nottingham Contemporary gallery. We’re always excited to attend industry events, and we’d have been foolish to turn down such an opportunity right on our doorstep....

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14th September 2018

Winning the Game of SEO: A Beginner’s SEO Strategy Guide

Search engine optimisation (SEO) is the process of improving how well your website ranks in the results pages of search engines (for example, Google and Bing). SEO results, also known as organic rankings, are separate to pay per click (PPC)...

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16th August 2018

Google’s July Deadline for HTTPS Has Passed. Are You Secure?

Back in February, Google announced it was setting a deadline for HTTPS and it warned all publishers to upgrade as soon as they could. The deadline was July 2018.  Chrome 68 has been released, and with that, all HTTP sites...

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3rd July 2018

Is Your Website Voice Friendly?

Since the introduction of Google Assistant and Alexa, a lot has been said about voice search, especially in the SEO and PPC world. Voice capabilities have improved over the years and now an ever increasing number of people are confident...

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26th April 2018

How to Use Web Accessibility Standards for Conversion Rate Optimisation (Part Two)

Following on from part one, we’re going to look at some of the things you can do to make your website more accessible for older people and people with disabilities. The great thing about the Web Content Accessibility (WCAG) 2.0,...

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28th February 2018

How to Use Web Accessibility Standards for Conversion Rate Optimisation (Part One)

If you keep your ear to the ground, you might have noticed that computer software giant, Adobe, has been talking about web accessibility on its blog a few times this year. You might have also noticed the odd blog post...

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29th January 2018

Creating High Quality Content in 2018

Writing copy can be hard, especially when the rules seem to change like the wind. And in 2018, we’re going to have to make a few more adjustments. Content quality has been closely monitored by Google since it launched the...

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22nd January 2018

Missguided Are Giving Us All a Lesson in Social Media Marketing

“What are you wearing tonight?” “Probably jeans and a nice top.” Us girls love a ‘jeans and a nice top’ combo because it’s comfortable, can be dressed up or down, and, most importantly, is a timeless wardrobe staple. So when...

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18th October 2017

Five Ways to Make the Most of your Content

One of the hardest parts of content marketing is coming up with endless ideas. This is particularly evident when you have been working with one client for a long period of time, or they work within an industry that isn’t...

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19th February 2013

The Beginner’s Guide To Event Tracking In Google Analytics

What Is Event Tracking ? Event Tracking is a method available to all websites set up using the ga.js tracking code, which allows users to record user interaction with website elements that Google Analytics wouldn’t originally have control of. These...

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