How does ALD work?

Call tracking charges depend on the amount of phone lines you need and the number of calls you receive.

We can set up a new number with dedicated tracking from as little as £10 per month for line rental, with additional usage charged per minute.

Call tracking works by generating new local area codes or national phone numbers that redirect directly to your existing phone number.

Instead of your existing number, the tracking number/s are displayed on both your website and marketing campaigns. As all calls are forwarded to your existing phone number, your customers experience no disruption. This allows us to capture valuable data about where your calls are coming from and which marketing channels are driving enquiries, both helping to improve your campaigns.

Yes. We can track which keywords, ads, and campaigns are driving phone calls.

Using the latest call tracking technology that integrates with platforms such as Google Ads, giving you clear visibility on the types of leads your marketing campaigns are generating.

We also use tools such as Air Platform to analyse call recordings in more detail. This helps us understand lead quality, customer intent, and conversation outcomes, giving you a greater level of insight into the performance of your campaign.

Yes, call recording and call tracking is legal. However, to publicise or share such data with third parties without consent is illegal.

We operate in full compliance with GDPR, ensuring privacy for you and your callers. All call data is managed securely and responsibly. Recordings are not shared with third parties without consent, and all data is used strictly for reporting, training, and campaign improvement purposes.

Yes, call tracking data can be integrated with both Google Analytics (GA4) and Google Ads.

This allows you to see phone calls, as well as website conversions, giving you a complete view of how your digital marketing is performing. It also helps give a better understanding of return on investment (ROI) by connecting offline enquiries back to the campaigns that generated them.

Advanced Location Dynamics (ALD) is Adtrak built software that connects your Google Ads campaigns with local targeting.

It works by connecting your PPC activity with highly specific location data, helping ensure your ads are shown to the right users in the right areas at the right time. This creates tailored advertising for potential customers, improving the efficiency of your spend.

No, when implemented correctly, call tracking numbers will not negatively impact your local SEO.

All of our call tracking systems are designed with SEO best practices in mind. They are set up and implemented to not only comply but actually improve the effectiveness of your SEO.