PPC Audits
When investing time and money into a PPC campaign, it is vital to ensure that it is working and driving valuable results for your business. And undoubtedly the best way to assess the effectiveness of your campaign/s is by carrying out a PPC audit.
A PPC audit assesses and analyses the performance of your paid advertising strategy, both in the short and long term. As such, our skilled strategists closely look at the performance, cost, and returns of your ads, as well as ad campaigns and ad groups.
Google Ads Audit
Auditing the current performance of your Google Ads is the first step towards improving the results of your PPC. When we carry out a Google Ads audit, we look at how your strategy is performing, as well as comparing with the competition. We also take an in depth look at your audience and discover where improvements can be made.
Ensuring we have enough data to analyse thoroughly, we look at how your strategy has worked over a period of time. This allows us to see how it has performed and how it can possibly be improved. It’s imperative that ads are consistently monitored so they can be updated to perform at their very best. Our PPC experts pinpoint issues within the campaign and suggest fixes as needed. Plus, learning about your audience and how they interact with your ads gives invaluable insight. It tells us what they like, how they behave and what aspects may need improvement to provide an even better experience.
