Digital PR

At Adtrak, our SEO tiers start from £500 (+VAT) per month. SEO is typically delivered as an ongoing monthly service, as this helps keep up with competitors, as well as Google's ongoing updates.

SEO investment can vary depending on your industry, location, and how competitive your market is. Plus, as search engines like Google are constantly evolving, the level of activity required depends on things like your business goals and competition, which can influence the overall investment needed.

Google has over 200 ranking signals factored into its algorithm. These factors determine where your website appears in search results, so effective SEO requires a well-rounded approach.

At Adtrak, we take a holistic approach to growing a website's organic search visibility. This includes technical optimisation (such as site performance and structured data), quality content, authority building through citations and links, optimisation of your Google Business Profile and more.

By combining these elements, it helps search engines understand your website, recognise it as credible, build trust in your brand, and improve your visibility for the keywords that matter most. And therefore placing you higher up the search results.

Fortunately, the SEO principles we apply for traditional search engines also apply for AI search visibility too (often referred to as AEO, GEO, or LLM SEO).

At Adtrak, we focus on creating high-quality, optimised content on your website alongside strong offsite signals, including citations, brand mentions, and reviews. All of these reinforce your credibility and authority. By combining these elements, we increase the likelihood of your business or brand being recognised and referenced by AI-powered search tools.

Yes, a comprehensive SEO audit is carried out at the start of every campaign.

This includes identifying and understanding your business' marketing goals, reviewing your website structure and sitemap, carrying out complete keyword research, and benchmarking your current, pre-optimisation rankings and backlink profile.

This initial audit provides a clear picture of where you are now and highlights opportunities for improvement thus allowing us to build a tailored SEO strategy.

Google Business Profile plays a key role in local SEO, helping businesses appear in local search results and map listings.

We ensure every profile is fully optimised and makes the most of all available features, from accurately listing your products or services to uploading quality images and videos. We also guide and support review generation, helping you build credibility with potential customers.

We provide both. As effective SEO relies on a combination of on-page and off-site activity, our SEO service includes site optimisation, content, link building and citations.

These elements are interconnected to send clear, consistent signals to Google about the nature of your website and its relevancy for ranking for keyword searches, so helping to improve your visibility.

We track a wide range of key performance indicators (KPIs) to measure the success of your SEO strategy and ensure it's delivering meaningful results.

These include keyword rankings, website traffic and user experience analytics that reflect how people interact with your site.

Most importantly, we focus on conversions, measuring the calls, forms or transactions that users make to demonstrate clear return on investment (ROI) from your SEO activity.