Google Ads Management

There isn't a one-size-fits-all answer, as PPC (Pay-Per-Click) costs vary depending on your industry, level of competition, business goals, and how effectively traffic converts once it reaches your website.

That's why we don't use fixed packages or generic budget recommendations. Every Adtrak client is assessed individually.

As part of the onboarding process, one of our Google Ads specialists will carry out keyword research, review your industry, and analyse competitor activity. From this, we'll recommend an initial ad spend and provide a realistic estimate of expected cost per click (CPC).

Our focus is always on delivering efficient, profitable results rather than chasing the cheapest traffic.

As PPC delivers immediate visibility, you can often start generating leads or sales as soon as your ads go live.

At Adtrak, we follow strict setup fundamentals to ensure every new campaign has the strongest possible start. However, PPC performance improves as data builds over time.

For new accounts, we typically allow around four weeks for initial data gathering before making further optimisations. This gives us the insight needed to refine targeting, bidding strategies, and ad messaging to attract the best traffic and improve cost efficiency.

Wherever possible, we track performance directly within Google Ads and Microsoft Ads. This includes key conversions such as form submissions, phone calls, and online sales.

This data feeds into the platforms' machine learning and smart bidding systems, helping us optimise campaigns based on real performance, not guesswork.

Accurate tracking is essential, allowing us to understand what's driving results. We are then able to focus ad spend on where it performs best, continuously improving return on ad spend (ROAS) over time.

Yes, we do. Our in-house PPC team writes and manages all ad copy.

During the setup process, we work closely with your account manager to understand your brief, brand messaging, tone of voice, and key priorities. This ensures your ads are consistent with your wider marketing and only promote what you want them to.

Our goal is to create ads that attract the right audience, encourage meaningful engagement and drive quality leads and conversions, not just clicks.

Yes, we do.

For eCommerce businesses, we can set up and manage Google Shopping campaigns, or take over existing accounts. This includes reviewing and configuring the required platforms, such as:

• Google Merchant Center
• Product feed setup and optimisation
• Account linking between Merchant Center and Google Ads
• Ongoing feed management and optimisation

We'll review your website, products, and current setup (if applicable) to recommend the most effective Shopping strategy for your business.

Yes, where it makes sense.

Performance Max campaigns are a powerful type of campaign that allows your Google ads to run across all of Google's channels from a single campaign. They use automation and machine learning to identify users most likely to convert. When supported by strong conversion tracking, they can help scale results and improve return on ad spend.

However, Performance Max isn't suitable for every account and therefore we assess suitability on a case-by-case basis. We only recommend it when it aligns with your company and what will deliver the best results for your business.

As Adtrak is a Google Premier Partner, we gain early access to new campaign types and beta features. This gives us valuable insight into what's working, what isn't, and where new formats might fit into your wider strategy. If Performance Max is right for your campaign, we'll use it. If not, we won't force it.

Yes, we do. Adtrak is part of the Google Local Services Ads Partner Programme, an invite-only programme that places us among a small number of approved agencies. It recognises our proven experience and capability in lead generation for service-based businesses.

Furthermore, it gives us access to specialist support and resources directly from Google. As a result, we're able to deliver stronger results and manage Local Services Ads effectively for our clients.