Social Media Advertising

Social media marketing costs vary depending on the type of work (organic management or paid advertising), the level of activity and overall objectives. Both our organic and paid social marketing services incur a monthly marketing fee. Pricing starts from £300 per month for paid social and £600 per month for organic social management. Additionally, there is typically an ad spend budget that goes directly to the social platforms when running paid campaigns or boosting content.

There isn't a fixed budget that works for every business. Our social marketers can recommend appropriate spend based upon the number of platforms you want to advertise on, how competitive your industry is, and the range of products or services you're promoting.

Fortunately, social advertising platforms such as Meta and LinkedIn provide performance estimates based on daily or monthly budgets. This allows us to guide you with informed recommendations and adjust spend based on expected reach, engagement, and conversions.

The most effective social media platform for your business depends on your objectives and target audience.

For example, LinkedIn is suited to B2B marketing. Whilst Meta platforms (Facebook and Instagram) offer access to large, highly engaged consumer audiences and are often more effective for B2C brands.

Consistency is key. Maintaining a regular posting schedule is often more effective than volume of posts.

As a minimum, we recommend a business updates their feed/s at least once a week to show that it is active and engaged. Regular updates help build trust with potential customers and keep a brand visible.

Organic social involves posting content that will be seen naturally by existing followers, or people who discover your page. It's a great way to build your brand, engage your audience, and showcase your expertise over time.

Paid social directly targets a specified audience using an advertising budget. This allows you to reach new potential customers beyond your existing followers, with precise targeting based on demographics, interests, and behaviours.

Yes. Our organic social media service includes inbox management and community engagement.

We can respond to direct messages on your behalf, as well as monitor and reply to comments on your posts. This helps ensure timely, consistent communication.

Whilst both organic and paid social media marketing can generate direct sales, social marketing is also known for raising brand awareness, increasing visibility, and generating interest in your products or services.

In many cases, social media assists, influences and contributes to buying decisions. By remaining visible and engaging with your audience, it can help move potential customers closer to conversion.