AI Search Marketing / GEO
AI search is changing how people discover businesses online. Instead of scrolling through pages of links, users are now presented with AI-generated overviews, conversational answers and summaries pulled from trusted sources. If your brand isn’t clearly understood, structured and authoritative, it’s at risk of being overlooked. At Adtrak, as a skilled AI marketing agency, we help businesses adapt to this by ensuring they remain visible.
GEO (Generative Engine Optimisation)
AI search marketing, also known as Generative Engine Optimisation (GEO), focuses on making sure your brand is referenced, cited and surfaced within AI generated answers, such as Google’s AI Overviews. Rather than simply ranking in a list of results, GEO ensures your business becomes part of the answer.
Traditional SEO has long focused on keywords. While this still matters, AI driven search places greater emphasis on authority, clarity and trust. Adtrak’s approach prioritises well-structured content and helpful information that directly answers user questions. By strengthening how AI understands your business, we increase the likelihood of your brand being selected and recommended.
Local visibility is also critical. For location based searches, AI systems look for accurate, consistent and authoritative local signals. Wherever in the UK users are searching for services in, we optimise your digital presence to ensure your business is clearly recognised and confidently recommended by AI platforms.
