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AI Call Tracking

Improve your digital marketing with inbuilt AI reporting on your inbound calls. Providing the data needed to get a better return on your marketing campaigns.

Get in touch today on 0115 959 8900 or Get in touch

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AI Call Tracking

AI call tracking gives you complete visibility into how your customers interact with your business. By analysing every incoming call, it reveals exactly what prospects are asking for, where they’ve come from and how your marketing is performing against the metrics that matter most. At Adtrak, we use specialist AI call tracking technology to help improve the performance of your marketing and drive growth.

Every inbound call is analysed, categorised and transcribed, giving you a clear picture of customer intent, as well as lead quality. With written summaries and easy access to all call recordings, you can review conversations in full and gain deeper insight into how enquiries are handled across your business.

Expand your advertising without the risk

Track which keywords and adverts lead to the most revenue from your calls, allowing your marketing team / agency to improve their campaigns.

Improve the sales success of your calls

Receive instant summaries of your calls and identify opportunities to help convert more leads into sales.  

Data that will get you better quality leads

Generate more high quality work with insights into which advertising campaigns are driving better leads.

AI Call Analysis

At the heart of AI call analysis is a customisable services dashboard, designed around your specific products and services. For the first time, you can identify exactly which calls have been generated from PPC or SEO, broken down by hour, day or week. Any service can be tagged and reported on, and as your business evolves, new services can simply be added for ongoing tracking and analysis.

This visibility allows you to see how many calls each service generates, which lead types perform best and where opportunities are being missed. Missed and unanswered calls are clearly highlighted, alongside call duration, growth patterns and overall lead quality. Calls are automatically classified as hot, warm or cold, helping you quickly understand which enquiries are driving revenue and which require further attention.

AI call tracking also reveals where your leads are coming from. You can identify the channel that generated each call, the caller’s location and whether the enquiry resulted in a sale, quotation or other interaction. This data provides a true picture of marketing performance and delivers precise ROI insights from all of your digital marketing.

These insights enable smarter decision making across your business. You can identify training needs by reviewing how calls are handled, understand which services convert best, adjust staffing levels during peak times and reallocate budgets to higher performing locations and channels. Warm leads can be analysed to uncover barriers to conversion, from pricing concerns to service demand, helping you turn more enquiries into sales. Using Adtrak’s very own AI call intelligence software, we can help your business transform conversations into sales.

Get in touch today on 0115 959 8900 or Contact Us

Want to know more?

Fill in the form below and one of our expert team will be in touch to discuss your needs.

  • Dedicated client teams
  • Nationwide account team
  • Full service agency
Understand

Our starting point is you. We spend time getting to know your business, its challenges and your goals.

Plan

We listen, then we create. We explore different approaches, techniques and strategies based on your needs.

Deliver

Our experts work collaboratively to build a complete and effective web design and digital marketing solution.

Evaluate

We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

FAQs

No, we don't rely on AI to generate content.

Google rewards accurate and trustworthy content, therefore all content is created individually by our talented team of copywriters. They are highly skilled in producing quality website pages, articles, brochures, marketing materials and more.

Additionally, all copy produced is backed by years of experience in producing conversion-oriented copy. Copy that's not just authoritative and trustworthy, but also tailored to your business and focused on driving results.

An AI call reporting system can record, tag and analyse your inbound calls to give instant visibility and analysis into the leads from your marketing performance.

With trackable numbers on your website, your team can handle calls as normal with an AI reporting system that will summarise the data to give you full visibility on how your calls are handled, what the quote values are, where your customers are calling from and more.

This allows you to:

  • Expand your advertising without the risk
  • Improve the sales success from your inbound calls
  • Data that can help achieve better quality leads

We use a call system that allows us to give you better insight into your website and marketing performance.

Yes, we can. Our AI-powered call reporting system can record and transcribe all incoming calls. This helps you better understand how leads are being handled, identify gaps in your marketing and training gaps for your call handlers.

This valuable insight into your marketing performance and your sales conversations. You can identify what's working well, what isn't and where leads may be dropping off. By turning call data into actionable insights, we help you make more informed decisions to improve lead quality and conversion rates.

An AI voice agent acts as an extension of your business when your team is unavailable or your phone lines are closed.

Working as a business employee, it answers incoming calls, holds natural conversations with callers, and captures the key information your business needs to follow up effectively. This ensures every enquiry is handled promptly, even outside of working hours.

Our voice agent is trained to reflect your tone of voice and provide a positive caller experience. Most importantly, it helps ensure you never miss a potential lead.

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