At the heart of AI call analysis is a customisable services dashboard, designed around your specific products and services. For the first time, you can identify exactly which calls have been generated from PPC or SEO, broken down by hour, day or week. Any service can be tagged and reported on, and as your business evolves, new services can simply be added for ongoing tracking and analysis.
This visibility allows you to see how many calls each service generates, which lead types perform best and where opportunities are being missed. Missed and unanswered calls are clearly highlighted, alongside call duration, growth patterns and overall lead quality. Calls are automatically classified as hot, warm or cold, helping you quickly understand which enquiries are driving revenue and which require further attention.
AI call tracking also reveals where your leads are coming from. You can identify the channel that generated each call, the caller’s location and whether the enquiry resulted in a sale, quotation or other interaction. This data provides a true picture of marketing performance and delivers precise ROI insights from all of your digital marketing.
These insights enable smarter decision making across your business. You can identify training needs by reviewing how calls are handled, understand which services convert best, adjust staffing levels during peak times and reallocate budgets to higher performing locations and channels. Warm leads can be analysed to uncover barriers to conversion, from pricing concerns to service demand, helping you turn more enquiries into sales. Using Adtrak’s very own AI call intelligence software, we can help your business transform conversations into sales.
