What did we do?
We took action across the Milner Off Road site to help increase conversions. We optimised key landing pages around user behaviour rather than the products the client sold, and we deployed a number of technical SEO fixes and improvements. The improvements included schema, H1s, alt text and Google Surfaces integration. We also introduced Google Shopping to the site, taking care of everything from feed generation to account optimisation and reporting.
The SEO improvements were underpinned by new page copy for the key landing pages, and we also devised a content marketing plan, creating regular pieces of content for the site.
The results
Milner Off Road enjoyed some fantastic results between November 2019 and October 2020, compared to November 2018 to October 2019. E-commerce sales increased by 21%, the e-commerce transaction rate increased by 33%, and transactions as a whole jumped by 30%.
