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Milner Off Road

Milner Off Road wanted to increase their website sales, with a clearer insight into the work Adtrak were doing and how it was improving their sales. Initially, the client came on for SEO services but were so impressed with our results that we have also provided additional services, such as photography & videography.

28%increase in revenue
33%increase in ecommerce conversion rate
42%increase in web transactions

What did we do?

We took action across the Milner Off Road site to help increase conversions. We optimised key landing pages around user behaviour rather than the products the client sold, and we deployed a number of technical SEO fixes and improvements. The improvements included schema, H1s, alt text and Google Surfaces integration. We also introduced Google Shopping to the site, taking care of everything from feed generation to account optimisation and reporting. 

The SEO improvements were underpinned by new page copy for the key landing pages, and we also devised a content marketing plan, creating regular pieces of content for the site. 

The results

Milner Off Road enjoyed some fantastic results year-on-year. E-commerce revenue increased by 28%, due to to the e-commerce transaction rate increasing by 33%, and transactions as a whole jumped by 42%.

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