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Nationwide

Milner Off Road

Milner Off Road wanted to increase their website sales, with a clearer insight into the work Adtrak were doing and how it was improving their sales. Initially, the client came on for SEO services but were so impressed with our results that we have also provided additional services, such as PPC, photography & videography.

228%increase in revenue (PPC)
287%increase in ecommerce conversion rate (PPC)
324%increase in web transactions (PPC)

What did we do?

We took action across the Milner Off Road site to help increase conversions. We optimised key landing pages around user behaviour rather than the products the client sold, and we deployed a number of technical SEO fixes and improvements. The improvements included schema, H1s, alt text and Google Surfaces integration. We also introduced Google Shopping to the site, taking care of everything from feed generation to account optimisation and reporting. 

The SEO improvements were underpinned by new page copy for the key landing pages, and we also devised a content marketing plan, creating regular pieces of content for the site. 

The results

Milner Off Road enjoyed some fantastic results year-on-year. Most recently, their PPC E-commerce revenue increased by 228%, due to to the e-commerce transaction rate increasing by 287%, and transactions as a whole jumped by 324%.

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