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Fraser James Blinds

Finding us through a referral, the client wanted to utilise the full range of Adtrak services to increase the number of appointments, improve the quality of leads and increase sales. Within the increased sales goal, Fraser James specifically wanted to increase sales for shutters and awnings.

466%increase in website traffic
843%increase in leads (calls & forms)
80%of targeted keywords on 1st page of Google

What did we do?

We actioned a range of strategies for Fraser James to ensure we met their requirements. We built a new site, complete with new product and location pages, designed to improve user experience by assisting them through their user journey. Site speed was drastically improved, which helped to boost rankings as well as improving usability. We also created a monthly content marketing strategy to position Fraser James as experts within the industry, target long tail keywords and increase brand awareness.

The results

Traffic has increased by 466% and leads by 843% since 2017 when we took on the project and FJB ranks on the first page of Google for 80% of their target keywords - this is particularly impressive as we are tracking more keywords now than in 2017.

More recently, the launch of the new website in 2020 has helped improve the quality of leads, and Year-on-Year, there was a 24.62% increase in sessions, a 54.4% increase in forms, a 27% increase in conversions and a 110.28% increase in organic traffic that is a direct result of a new bespoke website that has been supported by their ongoing digital marketing strategy.

Want to know more?

Fill in the form below and one of our expert team will be in touch to discuss your needs.

  • Dedicated client teams
  • Nationwide account team
  • Full service agency

Our starting point is you. We spend time getting to know your business, its challenges and your goals.


We listen, then we create. We explore different approaches, techniques and strategies based on your needs.


Our experts work collaboratively to build a complete and effective web design and digital marketing solution.


We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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