24th January 2018

Adtrak Attend Google’s H1 Product Kickoff

Last week, Geoff and I were excited to be invited to Google’s H1 Product Kickoff! Exclusively for Google Premier Partners, the bi-annual event gives us a valuable insight into Google’s plans for the next six months, including all the new...

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7th December 2017

Visual Sitelinks: The Secret to Improving your CTR?

Visual Sitelink Extensions have been available as a beta for Google Partners for a number of months now. We tested the new feature on 20 campaigns and discovered major performance gains in CTR (Click Through Rate). What Are Visual Sitelinks?...

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5th October 2017

Google Can Now Double Your Daily Budget

Today, we woke up to a tiny tweet from @adwords… To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget. https://t.co/TUO08wXnl3 — Google AdWords (@adwords) October 4, 2017 As of the...

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25th November 2016

Adtrak @ Google Partner Summit

Earlier this month, we were really excited to be asked to attend the Google Partner Summit 2016. Held at Google’s Mountain View headquarters in San Francisco, the Summit is Google’s annual gathering for digital marketing specialists and involves companies from...

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14th April 2016

Adtrak join Google’s Premier SMB Partner program!

We are incredibly excited to announce that Adtrak have been selected to join Google’s Premier SMB Partner Program! Our collaboration with Google demonstrates our industry expertise and technical specialism, reinforcing our status as experts within the digital marketing industry. The...

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9th June 2015

Adtrak & Google host Paid Marketing Workshop

Paid Marketing Potential On Monday 8th June 2015, two of Adtrak’s Account Managers, Xavier and Andy, co-hosted a Paid Marketing Workshop with Clara Bauza from Google, at Google’s prestigious headquarters in London. Some of our own clients, who are fresh...

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21st May 2015

Google’s Q2 Product Kick Off

The big reveal Today, Thursday 21 May 2015, marks the 2nd Product Kick-off meeting Adtrak has been invited to, and just like the first time, we’re as excited as children at Christmas as we’ll be getting an inside view of...

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14th November 2013

Conversion Conference 2013 – Recap

We all know the mantra that ‘Content is King’. Well, at the Conversion Conference 2013, Conversion was King. Clicks, inquiries, sales, leads – couch them how you want, but if your website isn’t pulling in the results you need, then...

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8th May 2013

What is Google Engage for Agencies and how can your company benefit?

As an agency we have worked within online paid advertising for over 5 years and as a result have seen a large amount of changes over this time. The level of sophistication in how advertisers build and target customers has grown immensely and keeping ahead...

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4th February 2013

It’s Time To Pivot – Advanced Adwords Analysis

Analysing PPC Data can be both time consuming and mind boggling using the Adwords interface. Why not take that information and filter down to exactly what you need? Sounds like a job for Pivot Tables using Microsoft Excel! What Is...

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