What did we do?
To reflect the great work and statue of Tony’s Mobile Vets, we created new branding and built an award-winning website, recognised in the WebExcellence awards under Animal Welfare.
We then began their Google Ads campaigns and went through a process of analysis to see how they performed with their initial budget of £1,000 p/m. After this learning phase, we then devised a Paid Marketing strategy that relied on increasing their Ads incrementally. This included a diverse strategy of ads that consisted of:
- Lead generation
- Competitor campaign
- Brand campaign
- Brand awareness
- Recruitment
This was presented to the client with expectations and true visibility on the work being done and what could be done to improve performance.
With a heavy focus on communication, visibility and performance, we carried out the strategy and utilised data from Air Insights, Google Ads, buyer personas, telecoms and more to improve success.
Results
We saw tremendous growth and better performance across every metric due to the comprehensive Paid marketing strategy and analysis of their initial campaigns
The AIR platform has also allowed us to implement CRO changes for their website, which have allowed for better conversion rate on the website.
Overall, in just 6 months, Tony’s Mobile Vets has seen:
- Clicks go from 220 p/m to 44,000 p/m
- Cost-per-click reduce from £4.39 to £0.27
- Cost-per-lead reduce from £28.63 to £14.03
- Conversions p/m went from 34 to 795
- Hot leads increase by 27.7%
