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We sparked life into the brand with a fresh digital colour palette, paired with a friendly san serif font.
What Did We Do?Pickl
Pickl are a new IT support company with a lighthearted, friendly personality. They wanted a brand identity which reflects who they are, moving the subject of I.T. away from computer geek, and towards being bright, light and positive.
Like their strapline, the logo keeps it simple, with a bespoke cursor icon and chunky lowercase lettering. We sparked life into the brand with a fresh digital colour palette, paired with a friendly san serif font.
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