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Creating PR photography for a heritage sock manufacturer that supply perhaps the best socks in the world takes more than a little planning. Pantherella, whose wares are sold in Harrods, Harvey Nichols and other prestigious retailers, required a very “British” feel to shots for their AW15 range, but with a playful tongue-in-cheek element in places.
What Did We Do?Pantherella
With this in mind, we took all of the camera and lighting gear down to Pantherella’s Leicester factory, setting up a studio and utilising a range of props to add character to the shots.
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