Mobile Tyres 2 U
For over a decade, Mobile Tyres 2 U have built an unrivalled reputation as one of the leading suppliers of high-quality tyres across High Wycombe and Watford. Known for their fast, reliable and mobile service, they specialise in tyre replacements, repairs and fitting. Whether at home, work, or even stranded on the roadside, their skilled team of mobile tyre fitters bring their expertise directly to customers, wherever they may be.
Operating 7 days a week and armed with a fleet of fully equipped vans, Mobile Tyres 2 U get their customers back on the road swiftly and safely. Offering both same-day appointments and emergency call-outs, they combine professional service with the utmost convenience.
Mobile Tyres 2 U came to Adtrak wanting to promote their core mobile tyre services (tyre replacement, mobile tyres and 24 hour mobile tyres) whilst emphasising their ease, speed and reliability. The aim was to help highlight their customer-first approach, large stock of branded and budget tyres, plus their ability to deliver a service that fits around their customers’ schedules. And all at a competitive price.
What did we do?
Mobile Tyres 2 U were looking to increase annual turnover by generating more mobile tyre replacements. They wanted to generate more sales leads, as well as increase the profitability of jobs. Through a succinct SEO and Google Ads strategy, we improved not only lead quality, but also volume - particularly from the underutilised surrounding areas. To target those specific regions, we implemented Advanced Location Dynamics (ALD). This approach allowed us to geo-customise the advert, website copy and contact phone numbers. This ensured every visitor's experience was specifically targeted to the area where the user was searching. And for a mobile service where locality is key, this proved invaluable.
These customisations not only created a more relevant user journey but also significantly improved conversion rates. By focusing on user intent and local relevance, we helped Mobile Tyres 2 U drive more meaningful traffic, generate better quality leads, and ultimately increase the profitability of their jobs.
What did we achieve?
Mobile Tyres 2 U have seen significant improvements in performance. When comparing September 2024 to September 2023, the number of leads increased by over 83%.
Furthermore, the conversion rate more than doubled, from 12.5% to 25.8%, a 105.3% increase. At the same time, cost efficiency improved dramatically, with Cost Per Lead dropping by over 40%.
Following their work with Adtrak, Mobile Tyres 2 U saw such a positive increase in business, they were able to purchase additional vans, hire more technicians and expand the business to further areas.
