How Adtrak’s Changing for Growth

16th July 2019

three minute read

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After a year of transformations and lots of hard work, we’re excited to announce some huge changes to our structure and working processes!

Over the past 12 months, we’ve undergone an extensive change programme – which we’ve named ‘Change for Growth’ – all with the purpose of improving our client experience, facilitating further business growth and making sure Adtrak is an even better place to work than it already is!

‘Change for Growth’ has been developed to ensure a customer-centric approach which attracts new clients whilst nurturing and growing our much-loved existing ones. In order to do this, we introduced a new customer proposition: simplicity, visibility and performance – and everything we do (both internally and for our clients) must adhere to these three principles.

Simplicity

Things don’t need to be complicated to be effective. We believe in sophisticated simplicity – both in the way we work and the products we provide – and deliver simple strategies with real results.

Visibility

Our transparent approach ensures complete visibility in the way we work. Client objectives are clearly defined and we’ll let you know how we’re doing and what we’ve got planned.

Performance

We’re a results-driven marketing agency with data at our core. Whatever your goals, we deliver measurable solutions built to perform.

In order to achieve a total focus on our clients, we looked closely at both our people and our organisation. We reviewed our structure, systems, products and marketing approach, making sure each element is setup to deliver exceptional service in a timely and effective manner.

We’ve invested a staggering £250,000 in our business as a result of ‘Change for Growth’. This includes a massive overhaul of our systems, ensuring they speak to each other and allow for efficient, more streamlined communication and workflow. 

We also welcomed Andrew Blackwood to the team in April, our first ever Sales and Marketing Director. Andrew will lead our newly established Sales and Marketing team, who will work to implement a new marketing strategy, develop innovative products and promote Adtrak both locally, throughout Nottingham, and nationally.

One of the biggest changes we’ve rolled out (and one we’re really excited about) is the introduction of multidisciplinary teams. Instead of operating within departments which focus on a specific skill, we’ve introduced a new structure whereby each team will include staff from a number of different disciplines. These teams then focus entirely on the client, working collaboratively to meet their specific and bespoke needs.

Our ‘Change for Growth’ programme has been developed and implemented by Ian Cromie, a Director here at Adtrak. After joining the company nearly 18 months ago, Ian performed a detailed review of Adtrak, highlighting the areas we were doing well in, whilst also looking at ways in which we could enhance our client experience and enable further growth and development.

Chris Robinson & Ian Cromie

Ian Cromie said: “Adtrak has grown tremendously over the past 22 years, earning our position as one of Nottingham’s most successful independent businesses and one of the city centre’s largest employers. We wanted to ensure we deliver consistently high levels of customer service and enjoy sustainable growth. As a result, it was important to look at our systems, structure and product offering, ensuring our business is scalable and meets the growing needs of our clients and staff.

“The introduction of multidisciplinary teams is a really exciting step for Adtrak. Not only will it allow us to really focus on our clients and their needs, but it will also promote collaboration and creativity. This will lead to more efficient working practices, more strategic digital marketing and, ultimately, improved client satisfaction.”

Chris Robinson, our Managing Director, said: “The past twelve months have been an incredibly exciting time at Adtrak. I know the changes we have implemented and the investment we have made will ensure the continued growth and success of Adtrak. It will greatly improve our customer service, the results we deliver and the satisfaction of our staff. I’m confident that Change for Growth will lead Adtrak from a great business to an even better one – and will ensure happy customers and staff for years to come!”

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