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PPC Audit

We offer detailed and in depth analysis of your PPC campaigns and paid advertising strategy, helping you understand what’s working and what may not be.

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PPC Audits

When investing time and money into a PPC campaign, it is vital to ensure that it is working and driving valuable results for your business. And undoubtedly the best way to assess the effectiveness of your campaign/s is by carrying out a PPC audit.  

A PPC audit assesses and analyses the performance of your paid advertising strategy, both in the short and long term. As such, our skilled strategists closely look at the performance, cost, and returns of your ads, as well as ad campaigns and ad groups.

Google Ads Audit

Auditing the current performance of your Google Ads is the first step towards improving the results of your PPC. When we carry out a Google Ads audit, we look at how your strategy is performing, as well as comparing with the competition. We also take an in depth look at your audience and discover where improvements can be made.

Ensuring we have enough data to analyse thoroughly, we look at how your strategy has worked over a period of time. This allows us to see how it has performed and how it can possibly be improved. It’s imperative that ads are consistently monitored so they can be updated to perform at their very best. Our PPC experts pinpoint issues within the campaign and suggest fixes as needed. Plus, learning about your audience and how they interact with your ads gives invaluable insight. It tells us what they like, how they behave and what aspects may need improvement to provide an even better experience.

Get an experts view on your PPC campaign

Our PPC specialists take time to closely audit every aspect of your PPC. From your budget to the content of your ads, including the copy and CTAs. We check both quality score and maximum bid, and thoroughly assess your keyword targeting. Analysing CTR (click through rate) and conversion rate is also key, as both influence the success of your adverts. Reviewing your bids and checking location targeting also forms part of the auditing process. We understand how important effective PPC campaigns are and that businesses don’t want to waste money. If you’re investing time, money and effort into your PPC, Adtrak’s expert digital marketers will ensure that it’s all well spent. And remember, to carry out a comprehensive PPC audit, all we require is access to your Google Ads account. To grant this, we need your Google Ads Customer ID, which can easily be found following our handy guide. Contact us today and one of our paid marketing strategists will be in touch to discuss your needs.

Related Project · Fraser James Blinds

FJ Blinds wanted to utilise the full range of Adtrak services. With a new website, SEO & PPC marketing, we ended up increasing their leads by 843% from when they started with us.

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Our starting point is you. We spend time getting to know your business, its challenges and your goals.


We listen, then we create. We explore different approaches, techniques and strategies based on your needs.


Our experts work collaboratively to build a complete and effective web design and digital marketing solution.


We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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