30th October 2018

Copy Capital 2018

With a flask of coffee in hand and the early train beckoning, two intrepid Adtrak copywriters, Ryan and Catherine, took the trip down to London to be a part Copy Capital – a day where copywriters congregate to revel in...

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2nd August 2018

What Effects Will Artificial Intelligence Have On Copywriting?

With autonomous transportation, cognitive surgical robots and machine-learning devices which can sift through mountains of data in just seconds, it’s safe to say that AI is already integral to the global workforce. But what about us writers? It’s easy to...

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13th April 2018

On Being an Intern

At the beginning of the year we welcomed Jess Goodridge to Adtrak. Jess was our very first graduate intern, joining the Copywriting team for six weeks. Below, Jess has written a post giving insight into her time at Adtrak, and...

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9th March 2018

Meet the Team! – Fiona Spice

The work we do here at Adtrak speaks for itself, but the people who do the work can also speak and we’d like you to meet them. As such, we’d like to introduce our new series of staff profiles! We...

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29th January 2018

Creating High Quality Content in 2018

Writing copy can be hard, especially when the rules seem to change like the wind. And in 2018, we’re going to have to make a few more adjustments. Content quality has been closely monitored by Google since it launched the...

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18th October 2017

Five Ways to Make the Most of your Content

One of the hardest parts of content marketing is coming up with endless ideas. This is particularly evident when you have been working with one client for a long period of time, or they work within an industry that isn’t...

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12th October 2017

Our 4 Takeaways from Copy Cabana

It was a slightly murky Wednesday morning when we hit the Bournemouth coast for the second annual conference dedicated to copywriting – Copy Cabana. But with bellies filled with breakfast, there was a great lineup to look forward to at...

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26th October 2016

Copy Cabana 2016: top 5 takeaways

The first ever Copy Cabana brought together some of the most creative and successful figures from the copywriting and advertising industry. Two of our talented copywriters – Yasmin Purnell and Kerrie Mcivor – were excited to head down to the...

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24th April 2012

Using The Humble Apostrophe Correctly

Nothing starts a heated argument (sorry, civilised debate) quite like misplaced punctuation.  Even politics and religion pale into insignificance when the severest pedant is on the case.  Some things are more infuriating than others, though, and the sight of a...

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