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Morplan is the UK’s leading supplier to the retail and fashion industry, providing shop equipment, fittings and more across the country. We were successful in bringing on Morplan as a client in January 2021, providing them with PPC advertising, as well as Social Media Marketing & SEO for a 12-month campaign.

107%Increase in online sales
5.7 : 1Return-on-Ad Spend
3500+Orders every month

What did we do?

Morplan’s lifeblood is new customers, as some will stay customers but not purchase again for years, so they need to consistently attract more new customers. Using Google Smart Shopping we were focusing on growth and performance. With Google’s smart technology, we had to be present and the most attractive choice in the searches for Morplan’s products.

For the PPC campaigns, we combined Adtrak’s technology and skillset with Google Smart Shopping to improve revenue whilst focusing on the most efficient ROAS (Return on Ad Spend). We segmented products into groups and set budgets and goals based on the group to ensure we were maximising the potential of each campaign with the allocated budget.

With an integrated search strategy, we worked with Morplan’s developers to implement a technical SEO set-up on their existing website and worked monthly to start building on these foundations with on-site and off-site SEO work.

The results

The growth that Morplan has seen has been  beyond expectation for the client and ourselves. We surpassed our targets within 6 months. This gave Morplan the confidence to double their Ad Spend with their campaigns and we have maintained strong growth within their desired ROAS. This meant that we proceeded to nearly double the expected growth over the year.

Since bringing Adtrak on as our SEO, Social and PPC agency we have been thoroughly impressed with their level of knowledge and expertise in these areas. From a PPC perspective Adtrak have been able to increase our revenue by over 400% by taking on a new PPC strategy and a 300% increase in Google Shopping revenue since May 2021, both while keeping costs at a minimum providing an excellent ROI. We have been working closely with the team to engage in new ideas, keep updated with both company and external insights to maximise our online exposure. Having Ben as our account manager ensures we have regular meetings which are followed up for specific actions and provides clear communication with the relevant teams for quick resolutions. We are very grateful for all the work the Adtrak team have done for us over the last year, and we are looking forward to continuing our relationship into 2022.

Rebeccah - Head of Ecommerce and Direct Marketing
Related Project · Milner Off Road

Milner Off Road enjoyed some fantastic results. The ecommerce transaction rate improved by 33% which meant that revenue increased by 28%.

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