One of Nottingham’s go-to estate agents, Robert Ellis has facilitated the sales of over 30,000 properties throughout Nottinghamshire and Derbyshire since 1988. Their teams possess a wealth of knowledge about the areas they cover, with many of them being part of the Robert Ellis family for over 20 years. All of whom uphold their unrivalled values in quality of service and customer satisfaction.
Robert Ellis approached Adtrak with the goal of ranking first for the term, ‘estate agent Nottingham’. Furthermore, they wanted to increase the amount of house valuation bookings.
What did we do?
Initially, we worked closely with Robert Ellis to build a website that was completely focused around their business. The aim was to generate more home valuations and promote the range of properties available via their property feeds.
After delivering the website, we focused on local search marketing to ensure that Robert Ellis were appearing at the forefront for all searches for estate agent services in the regions that they had branches in.
We also put an emphasis on creating new content across the website that aimed to inform users and drive more organic traffic to the website with helpful resources.
What did we achieve? / The results
Focusing on the client’s ranking goal, it was wonderful to see that Robert Ellis soon began ranking in position one for the term ‘estate agent Nottingham’.
Robert Ellis’s enquiries have increased by 27% year on year which was unprecedented with the challenging market and with the interest rates going up also.
Moving forward, we continue to work closely with Robert Ellis, with our SEO strategists working tirelessly on maintaining and improving the fantastic results.
