1. /
Central England

Mr Tyre

Mr Tyre Auto Service Centres are an independent chain of car garages covering the Central England region.

152%Increase in Website Traffic
206%Increase in Online Tyre Bookings
358%Increase in Online MOT Bookings

What did we do?

Mr Tyre’s primary goal was to increase online bookings via a new and updated website. As such, our expert marketing team set out to sustainably grow core services whilst significantly increasing secondary, affordable service results. 

The initial focus was predominantly CRO (Conversion Rate Optimisation) to increase the percentage of Mr Tyre’s visitors either completing a callback form or making a  booking online. We began by visualising the booking process and relocating the callback forms, as well as adding and split testing USPs. 

Thanks to the sheer scale of monthly SEO traffic, in addition to returning customers, even the smallest of initial changes yielded results. The conversion rate was affected meaningfully almost immediately. One example was the implementation of a new favicon, as featured in the SERPS, which increased both CTR (Click Through Rate) and subsequent traffic.

The Results

Since using Adtrak, the results achieved far exceeded what they had expected.

The working relationship between Mr Tyre and Adtrak spans several years and they remain committed to investing in our performance oriented digital marketing strategies. Subsequently, Mr Tyre’s results have grown exponentially year on year. 

Online tyre fitting reservations have increased by 206% over the past 5 years, with online MOT bookings increasing by an amazing 358%. 

Going forward Mr Tyre has agreed to add retain ongoing and expand their investment in services to uplift specific quieter branches and grow the brand as a whole.

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Want to know more?

Fill in the form below and one of our expert team will be in touch to discuss your needs.

  • Dedicated client teams
  • Nationwide account team
  • Full service agency

Our starting point is you. We spend time getting to know your business, its challenges and your goals.


We listen, then we create. We explore different approaches, techniques and strategies based on your needs.


Our experts work collaboratively to build a complete and effective web design and digital marketing solution.


We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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