1. /
Central England

Mr Tyre

Mr Tyre Auto Service Centres are an independent chain of car garages covering the Central England region.

49%Increase in Website Forms
38%Increase in MOT Bookings
47%Increase in Tyre Service Bookings

What did we do?

Mr Tyre’s primary goal was to increase online bookings via a new and updated website. As such, our expert marketing team set out to sustainably grow core services whilst significantly increasing secondary, affordable service results. 

The initial focus was predominantly CRO (Conversion Rate Optimisation) to increase the percentage of Mr Tyre’s visitors either completing a callback form or making a  booking online. We began by visualising the booking process and relocating the callback forms, as well as adding and split testing USPs. 

Thanks to the sheer scale of monthly SEO traffic, in addition to returning customers, even the smallest of initial changes yielded results. The conversion rate was affected meaningfully almost immediately. One example was the implementation of a new favicon, as featured in the SERPS, which increased both CTR (Click Through Rate) and subsequent traffic.

The results

The results achieved far exceeded our forecast, which during a period of economic uncertainty was unprecedented. 

The working relationship between Mr Tyre and Adtrak spans several years and they remain committed to investing in our performance oriented digital marketing strategies. Subsequently, Mr Tyre’s results have grown exponentially year on year. 

Most recently, when comparing Q3 ‘23 v Q3 ‘22, online tyre fitting reservations have increased by 47%. The booking of other auto services, including air con servicing, wheel alignment, batteries, brakes etc, have increased by a staggering 87%. 

Going forward Mr Tyre has agreed to add Paid Social Marketing to target and uplift specific quieter branches.

Want to know more?

Fill in the form below and one of our expert team will be in touch to discuss your needs.

  • Dedicated client teams
  • Nationwide account team
  • Full service agency
Understand

Our starting point is you. We spend time getting to know your business, its challenges and your goals.

Plan

We listen, then we create. We explore different approaches, techniques and strategies based on your needs.

Deliver

Our experts work collaboratively to build a complete and effective web design and digital marketing solution.

Evaluate

We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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