Setting the foundation with their new branding, the website was designed around their new brand guidelines and built for performance to improve their leads. Once the website was live, the new PPC campaign strategy was put in place to target local regions.
We implemented hyper local PPC campaigns that utilised Advanced Location Dynamics to provide telephone numbers and location copy within a user’s location based on their device. This gave users the trust that MPH could service those areas by providing a personalised experience.
They saw an immediate increase in click-through-rate, traffic and leads. This brought their cost-per-lead (the amount they generated vs the amount they spent) down by 39%, which meant they were generating more leads for a cheaper cost.
MPH were delighted with their results and they are a great example of how Adtrak utilise our full-service expertise to drive better performance for our clients.