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Goodwins

Goodwins Family Law Solicitors are a leading family law firm in London, specialising in divorce law in the UK and across the world.

26%increase in consultations
28%increase in traffic year-on-year
14%increase in leads year-on-year

What was the brief?

The client wanted to increase fixed fee consultations, traffic to the site and brand awareness across 12 months with the overall aim of increasing revenue and profit.

What did we do?

Our strategy initially focussed on improving the conversion rate of the site - through a mixture of website enhancements, interlinking valuable content and making the conversion points more visible on site. We spent time liaising with the client and researching their target audience to understand the key motivations and decision factors of those wishing to seek a divorce and hire a divorce solicitor. This meant we could ensure the website had the most relevant information and was able to answer the questions and concerns potential customers may have.

We have taken a multi-channel approach to improve traffic to the site and brand visibility across the internet - combining regular content marketing, video marketing, social and display campaigns to promote the business and their expertise among the target audience.

Results

Goodwins have enjoyed a 28% increase in site traffic and a 14% increase in leads, and these increases have in turn led to 26% rise in consultations.

Related Project · Hitchcock & King

Our services generated an increase in 225% increase in calls for Hitchcock & King.

Want to know more?

Fill in the form below and one of our expert team will be in touch to discuss your needs.

  • Dedicated client teams
  • Nationwide account team
  • Full service agency
Understand

Our starting point is you. We spend time getting to know your business, its challenges and your goals.

Plan

We listen, then we create. We explore different approaches, techniques and strategies based on your needs.

Deliver

Our experts work collaboratively to build a complete and effective web design and digital marketing solution.

Evaluate

We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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