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Like many businesses, Easigrass wanted to adapt their business and their sales process to the challenging circumstances posed by the first national lockdown. Through using their site to increase traffic and leads for their regional franchises, Easigrass hoped to not only manage through the pandemic but to thrive despite it.

42.25%increase in website traffic
86.3%of keywords targeted are on the 1st page of Google
1,000+leads generated per month

What did we do?

Without selling any new products or services, we instead focused on subtle, yet effective, changes to help Easigrass attract customers. We improved the messaging on-site to ensure stronger promotion of their contactless survey services, and we changed the wording on paid advertisements to entice customers to the site. 

Updates to Easigrass’ Google My Business meant that users were always up to speed with Easigrass’ internal processes. To further push the contactless survey service, we created blog posts detailing the service and how it benefits customers in the times of social distancing. 

The results

Easigrass’ stats from April-June 2020 - the height of lockdown - showed the company succeeding despite the most unfortunate and unpredictable circumstances. Year-on-year, the stats showed:

  • A 42.25% increase in sessions
  • An increase of 31.60% in organic users
  • 86.3% of keywords targeted are on the 1st page of Google
  • 3,966 form conversions
  • 8,092 calls
  • A Cost-Per-Lead (CPL) average of £1.69
  • Cost-Per-Click for PPC: £1.45, with a PPC CPL of £18.56

We focused on providing constant support to Easigrass, helping them achieve their goals that would otherwise have been severely hindered by the pandemic and lockdown. This partnership has yielded fantastic results, and we’re very excited about the future. 

Want to know more?

Fill in the form below and one of our expert team will be in touch to discuss your needs.

  • Dedicated client teams
  • Nationwide account team
  • Full service agency

Our starting point is you. We spend time getting to know your business, its challenges and your goals.


We listen, then we create. We explore different approaches, techniques and strategies based on your needs.


Our experts work collaboratively to build a complete and effective web design and digital marketing solution.


We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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