What was the brief?
Doormatic came to us with the aim of expanding their business and increasing their turnover by £1m, whilst improving their Cost Per Acquisition and keeping their Cost Per Lead steady.
What did we do?
We employed a local SEO & PPC strategy across multiple business locations, and we utilised advanced location dynamics to help increase brand reach. We created new service pages to expand our SEO targeting, while new forms, new page designs and a postcode finder were created to bolster Doormatic’s CRO.
Social media advertising, including paid lead generation ads, was deployed to help increase brand reach, and we invested a portion of the marketing budget into the creation of custom content for the Doormatic site.
Results
The results were great. During the period of 30th October 2019 to 30th September 2020 / Over the course of their first year with Adtrak, website traffic increased by 144%, leads (calls and forms) increased by 55%, and there was a 10% reduction in Cost Per Lead.
Marc from Doormatic said: “We have been using Adtrak for over 2 years and the results have been astounding. The last 6 months have really been good, our daily leads have doubled.”
