For the first step, the new branding needed to appeal to the top end of the market and Accent on Travel wanted a brand that represented their core values; to "enrich lives through travel".
They wanted a brand that was "approachable, knowledgeable & passionate" and worked closely with Adtrak's creative team to explore new ideas. They were also keen to preserve the history of the company, e.g. taking elements of their previous logos to include a compass, something synonymous with travel.
The output is a stunning new logo that can be applied across their digital channels and in real life, allowing their brand to stand out and flourish.
Their existing website needed updating with the new branding, but there was also the issue of their old site not performing as effectively as they would have liked. There were technical issues across the board, and it was not a true representation of their company. Most importantly, it did not make people pick up the phone to contact them!
As a result, we worked very closely with Accent on Travel to create a website that is focused on their target audience: someone who is thinking about an exciting new travel adventure. We have built it with this user experience in mind, making sure how a user moves around the site is logical and in tune with exciting them about a special vacation.
It’s visually appealing, with relevant and enticing imagery, but also packed with exciting information and commentary about destinations, cruises, experiences. It builds trust quickly and promotes the holiday suppliers in a way that reflects the quality of their brand and the services they provide.