What was the brief?
Powerday felt their SEO and marketing performance wasn’t up to scratch amongst their competitors, and improvement was needed.
What did we do?
Powerday wanted a digital marketing strategy; increasing leads and SEO visits to the site were their main aims. We created fresh branding and designed a new website that delivered an easy, engaging user experience – a key factor in turning a site visitor into a lead. This new site boasted improved speed and a reduced bounce rate, which bolstered our SEO strategy. We created content designed to drive searchers in London to the new site, which was a daunting task, but one we were more than up for.
The results were staggering. SEO visits since 2016, when we took on the project, have increased by 241%. Leads have increased by 2185% year-on-year since 2016, and Powerday ranks on the first page of search results for 78% of the keywords we target.