Powerday

We were tasked with creating new branding, a new website and improving the marketing of Powerday, a leading provider of waste management in London for over 40 years.

  • 104% increase in leads year-on-year
  • 43% increase SEO sessions year-on-year
  • 86% of targeted keywords on 1st page of Google

What was the brief?

Powerday felt their SEO and marketing performance wasn’t up to scratch amongst their competitors, and improvement was needed.

What did we do?

Powerday wanted a digital marketing strategy; increasing leads and SEO visits to the site were their main aims. We created fresh branding and designed a new website that delivered an easy, engaging user experience – a key factor in turning a site visitor into a lead. This new site boasted improved speed and a reduced bounce rate, which bolstered our SEO strategy. We created content designed to drive searchers in London to the new site, which was a daunting task, but one we were more than up for.

Results

The results were staggering. SEO visits since 2016, when we took on the project, have increased by 241%. Leads have increased by 2185% year-on-year since 2016, and Powerday ranks on the first page of search results for 78% of the keywords we target.

We invested in an entire brand and marketing overhaul. As a result we've seen visitors to our website increase by over 200% and calls have increased by an impressive 722%

Edward Crossan, Development Director

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More Work

Level 3 Chapel Quarter
Maid Marian Way
Nottingham
NG1 6HQ

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