What was the brief?
Clear Channel Direct wanted to develop and grow their business through increasing traffic to their site, as well as improving the quality and quantity of their leads.
What did we do?
We devised a local PPC and SEO strategy – we knew this would be the best way to engage with local SMEs, and this approach would increase visibility in all major cities, too.
Researching common queries from SMEs regarding outdoor advertising allowed us to create content that caters to these questions. We promoted the content in publications that are popular with Clear Channel Direct’s target audience, so as to push the brand to those who were previously unaware of it, with the aim of boosting brand awareness and increasing traffic.
We also set up call tracking to drive more leads – the tracking allows us to see which keywords are resulting in calls, which in turn allows us to optimise the AdWords campaign around these keywords. It reduced the spend on non-converting terms, which means we increased conversions but without increasing ad spend.
Sessions, leads and SEO visits all increased significantly as a result of our work with Clear Channel Direct.
- Sessions increased by 90% year-on-year
- Leads increased by 97% year-on-year
- SEO visits increased by 273% year-on-year
We’ve created an immensely fruitful partnership with Clear Channel Direct, and we’re very excited to see what the future holds for us.