What was the brief?
A more short-term plan than other clients, BALI wanted a two-month campaign to increase the number of membership enquiries for their landscape contractor memberships.
What did we do?
We created a paid marketing strategy aimed at people who were in the market to become a BALI member, and this campaign’s success was particularly driven by our Facebook marketing – namely our lead generation adverts, delivered to people with a stake in the industry and remarketed to people who had previously engaged with BALI.
The Facebook campaign was paired with LinkedIn and Google Search adverts, targeted respectively at decision makers in the industry and people actively looking at how to become a BALI member. YouTube adverts were also created to boost brand awareness.
Over the two months, the campaign generated 326 lead enquiries, with a cost per lead of £1.93 through the aforementioned Facebook lead generation advertisements – the Facebook page itself received 4.956 engagements. The YouTube brand awareness campaign delivered 428,909 impressions.