BALI

BALI stands for the British Association of Landscape Industries, and they’ve been the UK’s leading landscaper trade association since 1972.

  • £1.93 cost per lead on Facebook
  • 428,909 impressions through the Brand Awareness Campaign
  • 4956 Facebook page engagements

What was the brief?

A more short-term plan than other clients, BALI wanted a two-month campaign to increase the number of membership enquiries for their landscape contractor memberships.

What did we do?

We created a paid marketing strategy aimed at people who were in the market to become a BALI member, and this campaign’s success was particularly driven by our Facebook marketing – namely our lead generation adverts, delivered to people with a stake in the industry and remarketed to people who had previously engaged with BALI.

The Facebook campaign was paired with LinkedIn and Google Search adverts, targeted respectively at decision makers in the industry and people actively looking at how to become a BALI member. YouTube adverts were also created to boost brand awareness.

Results

Over the two months, the campaign generated 326 lead enquiries, with a cost per lead of £1.93 through the aforementioned Facebook lead generation advertisements – the Facebook page itself received 4.956 engagements. The YouTube brand awareness campaign delivered 428,909 impressions.

BALI has been working closely with Adtrak for over three years and has not been disappointed with the level of service, attention to detail and knowledge and advice offered. By providing ongoing support of the association’s digital marketing objectives, Adtrak has helped generate new business and support existing members by creating outstanding websites.

Darren Taylor, Marketing and Communications Manager

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