Our new digital marketing agency partner, Adtrak, specialise in marketing for the swimming pool and hot tub industry. They will be sharing regular tips for the Members’ Newsletter that will cover all things digital and marketing. Giving members top tips from the world of digital and give you advice on how to improve your performance online.
First up, they take a look at why poor website speed could be losing you customers and costing you business. Not only can it affect your Google rankings, but it can also drive potential customers away – but do you really know why? Let’s take a look:
Site speed affects your organic Google rankings
Google updated its algorithm in June 2021, adding more criteria on which websites are assessed and ranked. Google’s update is called the ‘page experience update’, and it is designed to reward pages that offer a better page experience to users.
To do this, the algorithm will assess pages based on various ‘page experience signals’, which includes site speed. Google analyses millions of websites every day. The better a website performs in terms of fast page speed and technical optimisation, the better chance it has to rank on the first page of Google results.
Other things that Google now takes into consideration regarding your website include:
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Mobile-friendliness
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Safe browsing
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HTTPS
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No intrusive interstitials (pop-ups)
On top of the above, you will also need an SEO strategy to ensure your website is fully optimised to benefit from focusing on the above technical enhancements.
Your customers won’t wait!
Google recently revealed the shocking fact that 53% of mobile users will abandon a website if it takes over three seconds to load.*
This doesn’t seem like a long time, but websites are becoming faster with newer technologies and user expectations mean that website conversion rates continue to drop with each additional second of load time.
Test your own website
Is your website up to scratch? Did you know that you can test your own website and Google will score it based on its technical performance.
Simply paste your url into the link below and Google will grade your website out of 100 and give you a Red (poor), Amber (needs improvement) or Green (good) rating and give you technical insights.
Test your website for PageSpeed: https://pagespeed.web.dev/
How Adtrak can help
There are lots of technical applications that you can carry out to help improve your website’s performance. We can analyse and review your website and give actionable improvements.
Adtrak takes pride in creating websites that are designed and built with performance in mind, to ensure that you are generating more high quality leads. They then track your performance and show you true visibility on where your traffic and leads are coming from.
Exclusive offer for BISHTA / SPATA Members: Adtrak have agreed to give a free digital marketing audit, worth £1,000, to the first 10 members who request one. The audit will analyse your website and marketing efforts and then they will arrange a meeting to run through it with you and advise on how to improve your performance online. Email hello@adtrak.co.uk and quote SPATA / BISHTA today to request your audit, before they are taken up."
