Adtrak Creative has been chosen by leading in-vehicle secure storage brand, Van Vault, to deliver an integrated trade and consumer campaign. Adtrak Creative is a new division of Adtrak, Nottingham’s largest digital marketing agency.
As they celebrate their 21st anniversary, Giltbrook-based Van Vault are enjoying their status as the market leader of in-vehicle storage. They provide drawer systems and security boxes in order to prevent tool theft, a problem that is rife in the UK. In fact, the Federation of Master Builders (FMB) reports that more than half of builders in the UK have had their tools stolen.
Our brief encompasses a range of services, from design and brand development to outreach to merchants, electricians, plumbers and other end user trades. Nottingham-based Eden Public Relations will handle media and press, which will boost Adtrak Creative’s work and provide valuable support to our campaign.
Deborah Hunt, Marketing Manager at Van Vault added: “We were looking for a creative team that were able to provide us with a fully joined-up approach, and this is exactly what Adtrak and Eden PR offer us.
“It’s a really exciting time for Van Vault, as well as being our 21st anniversary, we’re launching a new range of market-leading products which requires a fresh new approach and that’s why we’re investing in brand development, creative and a new social and media relations campaign.”
Adtrak’s Creative Services Manager, Sarah Shaw said: “We’re delighted to have been appointed by Van Vault – a national brand based in Nottingham. This is a huge win for Adtrak Creative and is the perfect brief to showcase our branding and digital expertise.”