In China, 2015 is the year of the sheep. However for us marketing junkies, it’s the year of the mobile.
2015 has marked the year where mobile searches have overtaken non-mobile searches in more than 10 countries, and it’s no big shock that it will only go one way in the coming days, months and years.
To mark the date, Google invited Adtrak on 8th May 2015, and a host of other Google Partners, down to their London offices to Rock Mobile. An event where we would hear about all the latest innovations and thinking in mobile attribution, analytics, UX, and AdWords strategy.