5 min read

Planning & Building a New Website

A business’s online presence has a huge impact on its success. It must be understood that the majority of prospective customers will visit a company’s website before making a purchase. And the quality of that website undoubtedly impacts results. In this article, we take a look at why you might need a new or upgraded website, and how we plan and build one.

Why should you get a new website?

We would generally recommend getting a new website every two to three years, simply because it is likely to have become outdated in that time or it no longer works or performs as well as it used to.  However, if your website is slow to load or not mobile friendly, if it is hard to update, doesn’t appear on Google or your competitors' sites look better, it may be time to consider a new site sooner rather than later.

The website brief

Once you have considered the reason/s for upgrading, this in turn helps write the website brief. Part of this will include outlining the project goals, requirements and constraints, and furthermore we will also discuss:

  • An overview of your company
  • The problems you’d like your new site to address
  • Your target audience
  • Your competitors
  • Page types
  • Features & functionality

Site Structure

The structure of a website is incredibly important. Good structure is not only the foundation of any successful website, it also assists navigation for both your visitors and Google. If your visitors can't find what they are looking for, they’re likely to look elsewhere. If Google can’t understand your site, it won't be found or indexed quickly, so will rank poorly. 

We will propose a well organised, solid website structure, including the pages and categories they will fall under. To do so, we will look at your existing website, importing and reviewing the existing live site. Additionally, we carry out keyword research. Benchmarking existing keyword rankings and researching potential keywords to be targeted, as well as using paid keyword search volume tools and competitor analysis. Finally, we carry out a thorough Google Analytics review, fully analysing the current performance to identify high and low performing pages.

User Experience Workshops

Your website needs to be designed and built with your customer in mind. Therefore to help us fully understand those users, we carry out User Experience / User Interaction (UX/UI) workshops. There are four processes that we carry out:

  • Briefing - We review the discovery documents (issued by us, and completed with you, for us to gather all there is to know about your company and its goals) and review the content. 
  • Empathise - We learn and understand the personas of your target audience.
  • Define - We ask questions and create solutions for what your website is trying to achieve.
  • Ideate - We design wireframes (see below) for each user flow which influences the final designs.

Wireframe & Digital Page Design

A wireframe is a visual guide that represents the framework of your website and we design this once the UX & UI process is completed. From here, our team can begin to design your website. 

Every design decision made is a result of the discovery and workshop processes. The information gathered influences the way we design your website, highlighting the research and results of previous stages. 

Website Build & Testing

Our team creates engaging and easily navigable websites which are thoroughly checked for quality assurance using our Device Lab. Every website is tested on a range of devices to ensure that it works effectively. From desktops to mobiles, laptops and tablets, every Adtrak website is fully responsive. 

CRM / Wordpress training 

Our primary choice of CMS (Content Management System ) when building websites is WordPress. Trusted, secure and easy to use, we build 95% of our websites using WordPress. Always keeping our clients in mind, we make it easy for you to manage both content and products without needing assistance, unless desired. 

Wordpress provides us with the capability to design bespoke, unique websites that drive both traffic and enquiries, without making it complicated for anyone to manage.

Website is put live

Our team will set your website live on our server and hosting service. Once live, the web team will go through their checks to make sure everything is working. Our SEO and PPC team will start working on the live site of the website.

Reporting success 

We ensure you see how your website is performing with full visibility on the results achieved.  Data is analysed and shared with you using our in-house reporting system. Our reports will include the following:

  • Google Analytics 
  • Channel segmentation
  • Conversion tracking
  • Telephone Calls
  • Enquiry Forms
  • Chat Functions
  • Keyword rankings

As one of Nottingham’s leading web design agencies, every business we work and collaborate with is in safe and experienced hands. Our aim is to plan, build and deliver a website which reflects your needs, business objectives and budget.


Our starting point is you. We spend time getting to know your business, its challenges and your goals.


We listen, then we create. We explore different approaches, techniques and strategies based on your needs.


Our experts work collaboratively to build a complete and effective web design and digital marketing solution.


We prioritise measurable results and will report, analyse, test, assess, tweak and develop continuously.

Get in touch today on 0115 959 8900 or Contact Us

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