#SMWF
#SMWF (Social Media World Forum to the uninitiated) is Europe’s premier digital and social marketing event so of course, Adtrak were there.
Held on the 8th and 9th of June in one of London’s premier event venues, Vinopolis, we were treated to an impressive line up of quality speakers providing top marketing insights and strategic advice. Chaired by Glen Gilmore, Forbes Top 20 Social Media Influencer & Digital Marketing Strategist, keynote speakers included Jason Mills (Head of Digital, ITV News), Donna Birkett Baida (Group Digital Director, The Coca-Cola Company) and John Crowley (Digital Editor, EMEA, WSJ.com, The Wall Street Journal).
Comprising of case studies, conversations, breakouts and modules, #SMWF provided an invaluable insight into how our peers are leading the way in social media, how they engage customers, manage brand perceptions and discover untapped audiences through various media channels.
