What was the brief?
The client wanted to increase the number of home visits from their non-ecommerce site, as well as the number of sales from the ecommerce site, whilst improving brand awareness and increasing visitors to both of their sites.
What did we do?
Kingston Blinds have two sites; a non-ecommerce site and an ecommerce one. The former is a local site that targets Hull and is based around the installation side of their business, whilst the latter sells blinds on a national scale. We created marketing and social strategies for both, making sure to set measurable goals for both sides of the business.
We created a lot of original content for the client through our content marketing service – blog posts, infographics, resource centres, videos and animations were made, designed to target the different stages in a customer’s journey, both new and returning.
We used Facebook, Pinterest and Instagram to increase brand awareness, and we redesigned the non-ecommerce site to modernise the brand. The redesign of the redesigned site, the client brought the ecommerce redesign project to Adtrak, too, which began in December of 2018.
Kingston Blinds saw superb results from our services. Their turnover target of £820,000 was exceeded by some distances, leading to year 2 and 3 targets of £900,000 and £1m+, respectively.
Sessions increased by 228% in the first quarter of year 1, and social page likes increased from 295 to 1030 (249%) for the ecommerce social accounts, and 44 to 485 (1002%) for the non-ecommerce social accounts. The ecommerce site’s conversion rate is approximately 6% per month – much higher than the average of 2%.