Adtrak News.

As an agency we have worked within online paid advertising for over 5 years and as a result have seen a large amount of changes over this time. The level of sophistication in how advertisers build and target customers has grown immensely and keeping ahead of the game is essential to get good, consistent results.

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The future is always bright. Especially for PPC. It is quick to set up, brings traffic to your website pretty much instantly, and the pay per click industry is one that has constantly evolved since the start.

More businesses than ever are starting e-commerce, and what better way to promote it? We have put together a list we predict will happen most certainly according to our crystal ball…and mainly through searches. Continue reading →

Three of Adtrak’s Internet Marketing Consultants headed to the seaside town of Brighton this past weekend for a spot of SEO swatting up.

Attending a variety of talks, they’ve grouped together, by category, the top tips they found interesting and learnt from, at April 2013′s #brightonSEO.

Jump to: Technical / Content Marketing / Penalties

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Most PPC managers understand the importance of collecting data to make educated decisions on how to improve their PPC campaigns. But some find themselves carrying out extensive a/b split testing in an effort to gather as many customers as possible from a low search volume. There are many tests such as this which can serve as a distraction, and in fact these advertisers may have made their account too specific, and in these cases “all you see is all there is”.

In this blog post I will be explaining a few things you can do to collect data from your customer’s searches and, in turn, improve your account. There will also be a few tips for other avenues that should be considered when an account has become a little stagnant. Continue reading →

Have you ever landed on a web page which instantly hits you as looking and feeling ‘old’?

We have all been there, so I’ve taken some time to consider exactly what it is that gives us the instant knowhow that a website is outdated.

Similar to buying a mobile phone, upon release something may appear to be a new cutting edge device both in terms of design language and also from a technical standpoint. Then, a year or two later something new comes along that has more ground breaking technology behind it, and often as a result an updated design experience. I feel this is a similar occurrence to what happens within the web design industry.

I believe that the web can be split into two main parts; development and design. Looking at how these two interplay will highlight what makes the web push forward and how we can tell when a site is outdated. Continue reading →

Have you ever started a new project with a small amount of optimism that you are going to design the next best thing? To then only discover that half an hour later you are still staring at a white computer screen with the same box you have re-drawn about 5 times?

No – Then you should stop reading here, as you are clearly far too talented and need no further help!

Yes – Then please continue reading and I will offer my words of advice!

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Analysing PPC Data can be both time consuming and mind boggling using the Adwords interface. Why not take that information and filter down to exactly what you need? Sounds like a job for Pivot Tables using Microsoft Excel! Continue reading →

Last Thursday saw what is likely to be the last ever New Adventures in Web Design conference, and as a local company it would be rude not to take a trip down to the Albert Hall for an event with such a great reputation.

Initially devised by local boy Simon Collison in 2011 it’s always gone down as an absolute must for any web design aficionado due to the list of talented and well respected speakers who make an appearance each year, and 2013 was no exception. Continue reading →

Dimensions is a very useful tool to help optimise your account for conversions and performance at both campaign and ad group level.

If you use the Dimensions tool to identify trends, a great tool to use when researching is Google trends; this shows estimates of your keywords and the expected performance in Google over a period of time. If you have data that stretches back this long in your AdWords Account, let’s use it and see the trends in the last year.   Continue reading →