What did we do?
We created new service pages and articles to push the client’s products, including splitting the ‘Delivery’ page into separate ‘Delivery’ and ‘Collections’ pages to encourage more collections at the Neil Sullivan yard. New pages for turf, railway sleepers, kiln-dried bags and eco soil were also created.
Through our work with Neil Sullivan, calls increased by 2,936 to 12,475 compared to 9,536 in 2019. There was a huge increase in PPC clicks compared to 2019, going from 7,644 to 47,885 - an increase of 526%. Finally, the total visits to their site almost quadrupled, increasing from 24,092 to 91,853.