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Neil Sullivan

Neil Sullivan & Sons wanted an increase in their traffic and leads, more calls for their aggregates and concrete services as well as generating more enquiries about contracts and their muck away offering. To do this, we called upon a range of services, from PPC and SEO to content, web design and telecoms. 

30.8%increase in Calls
526%increase in PPC Clicks
281%increase in website traffic

What did we do?

We created new service pages and articles to push the client’s products, including splitting the ‘Delivery’ page into separate ‘Delivery’ and ‘Collections’ pages to encourage more collections at the Neil Sullivan yard. New pages for turf, railway sleepers, kiln-dried bags and eco soil were also created.

The results

Through our work with Neil Sullivan, calls increased by 2,936 to 12,475 compared to 9,536 in 2019. There was a huge increase in PPC clicks compared to 2019, going from 7,644 to 47,885 - an increase of 526%. Finally, the total visits to their site almost quadrupled, increasing from 24,092 to 91,853.

"Our brand has strengthened since our time with Adtrak - as have our leads, enquiries and revenue. All this has helped us stand out from a crowded market through a combination of web development, Adwords, local SEO targeting and social media management. Xavier and the Adtrak team identified the right marketing tools to suit our company and our industry, bringing in-depth industry knowledge to the table along with plenty of creative content ideas to give us a bit of edge. Through working with Adtrak over the years, we can proudly say that we’re now one of Essex’s leading concrete and aggregate suppliers."

Neil Sullivan
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