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Emerging from the Coventry skate and ink scene in 2015, Hole Hearted are a Midlands-based fashion brand that bring together streetwear and alternative fashion. Although the brand had built up a very loyal following, their main exposure was through Instagram. With that in mind, they were looking to increase their exposure to a wider audience and move themselves on from being a niche offering.
What Did We Do?Hole Hearted
We kickstarted the project for Hole Hearted by creating a fully bespoke, CMS, eCommerce website. We also produced a full suite of product images to populate their online store, and did several editorial shoots for the brand to feature on their site and across social platforms. We tailored our stylistic approach and visual tone of voice to appeal directly to their ever-widening audience.
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