{"componentChunkName":"component---src-templates-case-study-js","path":"/work/rustic-garden-art","result":{"data":{"caseStudy":{"title":"Rustic Garden Art","location":"Hertfordshire","heroHeading":"Rustic Garden Art","heroExcerpt":"

A family-run rural business, the Rustic Garden Art team of craftsmen are proud to individually design, cut and hand finish every sign, sculpture and piece of decor at their workshop in Hertfordshire. 

","content":"

What did we do?

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Rustic Garden Art wanted to improve the efficiency and profitability of their Google Ads, whilst supporting their continued e-commerce growth. To achieve this, our PPC experts restructured their paid search account to better reflect how customers behave across different pricing tiers.

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By consolidating campaigns around key price points, we created a streamlined account structure that allowed for more efficient budget allocation and stronger audience alignment. Recognising that audiences vary significantly depending on product value, we tailored the targeting, messaging and performance goals to each pricing tier.

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This approach enabled us to deliver more relevant ads, improve campaign efficiency and focus spend where it delivered the strongest commercial return.

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What did we achieve? / The results

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Since implementing the new strategy, Rustic Garden Art has seen significant year-on-year growth.

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Comparing June–August 2025 to June–August 2024, the conversion value increased by 116.75%, rising from £13.6k to £29.5k. Average order value from Google Ads campaigns also grew substantially, increasing by 240.44% from £55.35 to £188.43.

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Overall, total net sales increased by 38% year on year, while average order value rose by 211%. This demonstrates the effectiveness of a pricing-led campaign structure and more precise audience targeting. Rustic Garden Art are delighted with the stronger returns from their paid marketing campaigns and it’s been a delight to see their art, story and shop go from strength to strength. 

","clientTestimonial":"

I am happy with the work done by Julia and the results gained for my business.

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