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Ashfield Dental Clinic provides exceptional family and cosmetic dentistry to patients across Nottinghamshire. The friendly team is committed to delivering quality dental care, including Invisalign, dental implants, smile makeovers and emergency dentistry.

","content":"

What did we do?

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Ashfield Dental Clinic came to Adtrak wanting to increase private patient enquiries, as well as creating an online presence that reflected the exceptional standard of care they provide. As such, our skilled teams developed both a contemporary new website and a refined paid marketing strategy focused on generating more leads.

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Our talented web designers created a contemporary, polished website that showcases the practice's expertise, outstanding patient reviews and welcoming approach. With clear treatment pages and strong calls to action throughout, the website makes it easy for prospective patients to explore treatments, meet the team and book an appointment.

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Alongside the website launch, our PPC experts introduced a Performance Max campaign to increase reach and capture more conversion opportunities. We expanded the negative keyword list to improve traffic quality, as well as pausing keywords and ad groups that were lower performing. In addition, we also refined campaign targeting and maximised efficiency through continually monitoring and optimising performance . Reviewing calls regularly also meant that we could confirm that enquiries were converting into genuine booked appointments. It also enabled us to identify further opportunities to expand the strategy and support the clinic's continued growth.

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What did we achieve? 

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Since implementing the new website and paid marketing strategy, Ashfield Dental Clinic has seen a fantastic improvement in lead generation and campaign efficiency.

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Compared to the previous quarter, leads  increased by over 31%, while cost per lead reduced by 19.15%. The introduction of Performance Max also helped lower the average cost per click by over 43%, while increasing the overall volume of enquiries.

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By combining an engaging, professional website with ongoing PPC optimisation, Ashfield Dental Clinic is consistently generating more quality enquiries and continuing to grow their private patient base.

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