Unlike most of our clients, Sophie didn’t have her own online presence. This meant that we had something of a blank slate to work from.
As Sophie was aiming to tap into the higher end of the market, we wanted to create an identity that reflected that. Our aim was to create a design that emanated high-end, upmarket quality, but retained the personal touch and friendliness that has helped Sophie make such an impact in the restaurant industry.
We began by creating her brand. We used humanist sans serif typography to achieve a personal feel, but deliberately chose one with strong geometric leanings, as this style is commonly associated with high-end brands.
We also developed a complementing pattern, which could be used to enhance and embellish the logo and create a stronger impact. Sophie’s love of art deco style and geometrical patterns served as excellent inspiration. As such, we created deco bands with a modern twist to add some colour and variety to the design.
The new branding would be need to suitable for a range of purposes and applications. As a result, we actually created three different versions of Sophie’s logo and pattern: a main one, one for smaller spaces and a black, diamond logo background designed to help her stand out in physical formats, such as retail shelving.
We utilised a CMS (Content Management System) to allow Sophie to manage the content on her site herself, so she can add and remove things as necessary. Using WordPress as a platform was the obvious choice, thanks to its simplicity and user-friendly interface.
To maintain the personable approach that has served Sophie so well, we implemented a simple data-capture form into the site. This would allow visitors to leave their contact details, whereupon they could receive recipes, events and news from Sophie herself. A no-brainer if there ever was one!
After we’d finished our coding, designing and tweaking, we were left with a clean site, featuring minimalist elements.
In keeping with the fresh and personable approach, Sophie’s Instagram and Twitter feeds were pulled in, providing an insight into her daily life.
We also incorporated information about her professional work. Those looking for recipes, journal entries and book reviews would have everything they need, right in front of them.View The Site