The next step
Hitchcock & King’s journey with Adtrak is far from over. Following on from the success of their previous website designed by us, they decided to commission a new, responsive website that will work best with their largest demographic - phone users. Dave Prosser stated that “with the responsive redesign, we were able to use the analytics and user data from our initial design to refine the placement and hierarchy of page elements, whilst also providing additional functionality such as a site-wide branch finder, as well as making sure the site looked great across all device screens and sizes”. The new website offers an easier navigation for both phone and tablet users and features the same colour palette and branding. The responsive site also benefits from a reorganised navigation, a slick and smooth operation, succinct new copy and new web pages to promote more of the company's ever growing stock and services. We’re hoping that this next step will further help the company expand their business and reach a widened potential client base.