What was the brief?
The client wanted to increase fixed fee consultations, traffic to the site and brand awareness across 12 months with the overall aim of increasing revenue and profit.
What did we do?
Our strategy initially focussed on improving the conversion rate of the site – through a mixture of website enhancements, interlinking valuable content and making the conversion points more visible on site. We spent time liaising with the client and researching their target audience to understand the key motivations and decision factors of those wishing to seek a divorce and hire a divorce solicitor. This meant we could ensure the website had the most relevant information and was able to answer the questions and concerns potential customers may have.
We have taken a multi-channel approach to improve traffic to the site and brand visibility across the internet – combining regular content marketing, video marketing, social and display campaigns to promote the business and their expertise among the target audience.
Goodwins have enjoyed a 50% increase in site traffic and a 25% increase in leads since 2016, and these increases have in turn led to 8% rise in consultations.