What was the brief?
They wanted to achieve their aim of becoming London’s leading concrete company whilst maintaining a consistent approach to branding.
What did we do?
EasyMix serve clients in the domestic and commercial markets, so the site needed to have visual appeal that spanned a variety of customers.
The use of bold, flat colours created a striking aesthetic that also helped reinforce the branding . Said branding also needed to be easily transferable to other media, from print to email marketing.
As they were already an established name, their new site needed to reflect their authority and reputation, and George Wood, one of our Senior Web Designers, was tasked with creating it.
Helpfully, their existing site already had a lot of solid content in it, so it was important that the new design made it easy for users to navigate this information. George used WordPress to ensure that the growth of the site could run parallel to the growth of the company.
As EasyMix are a trusted company, and word-of-mouth is a key part of them attracting new clients, we needed to ensure the large amount of positive reviews they received were promoted throughout the site.
The finished site is an impactful, innovative creation, featuring background videos that greet the user on the homepage. It’s touches like these that definitely make the site stand out from its competitors.
Since joining Adtrak, EasyMix have seen some fantastic results, with total calls in 2017 reaching 14,067 – triple the 4,698 calls they were receiving when they joined us in 2012. With 139,952 sessions in 2017, too, we have concrete (sorry) proof that their new site is doing exactly what it needs to do.