21st October 2013

Generate Conference 2013 – Recap

Generate Conference gave you the choice to choose which speakers you wanted to see, enabling you to make the most out of the speakers on show. This is the first conference I had been to which operated like this, and...

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17th June 2013

John O’Groats to Land’s End: Just 4 Jake Cycling Challenge

Most people have heard of the John O’Groats to Land’s End bike ride and next month Chris Robinson, Managing Director of Adtrak; Jason Parker, Director of Internet Marketing; and Mike Whitby, Head of Web Development; will be bravely (or foolishly...

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8th May 2013

What is Google Engage for Agencies and how can your company benefit?

As an agency we have worked within online paid advertising for over 5 years and as a result have seen a large amount of changes over this time. The level of sophistication in how advertisers build and target customers has grown immensely and keeping ahead...

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16th April 2013

#brightonSEO 2013 – Roundup & Recap

Three of Adtrak’s Internet Marketing Consultants headed to the seaside town of Brighton this past weekend for a spot of SEO swatting up. Attending a variety of talks, they’ve grouped together, by category, the top tips they found interesting and...

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19th February 2013

The Beginner’s Guide To Event Tracking In Google Analytics

What Is Event Tracking ? Event Tracking is a method available to all websites set up using the ga.js tracking code, which allows users to record user interaction with website elements that Google Analytics wouldn’t originally have control of. These...

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4th February 2013

It’s Time To Pivot – Advanced Adwords Analysis

Analysing PPC Data can be both time consuming and mind boggling using the Adwords interface. Why not take that information and filter down to exactly what you need? Sounds like a job for Pivot Tables using Microsoft Excel! What Is...

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29th January 2013

New Adventures 2013 – Conference Recap

Last Thursday saw what is likely to be the last ever New Adventures in Web Design conference, and as a local company it would be rude not to take a trip down to the Albert Hall for an event with...

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22nd November 2012

#ContentMarketingShow – Top Takeaways

The content marketing show is the latest free to attend conference from Kelvin Newman  the known  mastermind behind Brighton SEO  – another free conference for our industry. After raiding the free coffee and pick ‘n’ mix (kindly supplied by Calberi) here are...

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15th November 2012

Proud Sponsors of Staveley Miners Welfare U13s

There have been two teams in the history of English football christened ‘The Invincibles’: Arsenal’s 2003-04 Premiership winning side, and William Sudell’s Preston North End team of the 1880s. By the end of the 2012-13 campaign, there could be another...

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4th September 2012

FIXED! Font-Face Chrome Rendering

For a while now web designers have been tackling the issue of fonts on the web. Times have now changed from the days of designing strictly in web-safe fonts (Arial, Tahoma, Georgia etc.) to using JavaScript (Cufon) to render more...

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11th July 2012

Ampersand Conference 2012

I get ribbed mercilessly for liking Type ‘a bit too much.’ The majority of people involved in a design agency like ours understand perfectly the importance of good typography – appropriate font selection, good use of space, solid typesetting etc....

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14th June 2012

Ampersand Conference 2012 – we’re going!

This weekend we’re sending two Adtrak colleagues southbound for the forthcoming Ampersand Conference in Brighton, UK. The conference focusses on ‘font design & development, typesetting & font usage, browser implementations and web design’[1] and as a Web Design & Internet...

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