16th April 2013

#brightonSEO 2013 – Roundup & Recap

Three of Adtrak’s Internet Marketing Consultants headed to the seaside town of Brighton this past weekend for a spot of SEO swatting up. Attending a variety of talks, they’ve grouped together, by category, the top tips they found interesting and...

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19th February 2013

The Beginner’s Guide To Event Tracking In Google Analytics

What Is Event Tracking ? Event Tracking is a method available to all websites set up using the ga.js tracking code, which allows users to record user interaction with website elements that Google Analytics wouldn’t originally have control of. These...

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4th February 2013

It’s Time To Pivot – Advanced Adwords Analysis

Analysing PPC Data can be both time consuming and mind boggling using the Adwords interface. Why not take that information and filter down to exactly what you need? Sounds like a job for Pivot Tables using Microsoft Excel! What Is...

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29th January 2013

New Adventures 2013 – Conference Recap

Last Thursday saw what is likely to be the last ever New Adventures in Web Design conference, and as a local company it would be rude not to take a trip down to the Albert Hall for an event with...

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22nd November 2012

#ContentMarketingShow – Top Takeaways

The content marketing show is the latest free to attend conference from Kelvin Newman  the known  mastermind behind Brighton SEO  – another free conference for our industry. After raiding the free coffee and pick ‘n’ mix (kindly supplied by Calberi) here are...

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15th November 2012

Proud Sponsors of Staveley Miners Welfare U13s

There have been two teams in the history of English football christened ‘The Invincibles’: Arsenal’s 2003-04 Premiership winning side, and William Sudell’s Preston North End team of the 1880s. By the end of the 2012-13 campaign, there could be another...

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4th September 2012

FIXED! Font-Face Chrome Rendering

For a while now web designers have been tackling the issue of fonts on the web. Times have now changed from the days of designing strictly in web-safe fonts (Arial, Tahoma, Georgia etc.) to using JavaScript (Cufon) to render more...

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11th July 2012

Ampersand Conference 2012

I get ribbed mercilessly for liking Type ‘a bit too much.’ The majority of people involved in a design agency like ours understand perfectly the importance of good typography – appropriate font selection, good use of space, solid typesetting etc....

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14th June 2012

Ampersand Conference 2012 – we’re going!

This weekend we’re sending two Adtrak colleagues southbound for the forthcoming Ampersand Conference in Brighton, UK. The conference focusses on ‘font design & development, typesetting & font usage, browser implementations and web design’[1] and as a Web Design & Internet...

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7th June 2012

Football – The Beautiful Brand

Pubs are ordering in emergency stock. Wives & Girlfriends are scrambling to arrange long overdue meet-ups. The Samaritans are on standby. Yes, once again the England football team are about to embark on yet another glorious crusade of inept passing...

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21st May 2012

Emails, Chimps & Data Capture

Here at Adtrak, we’re always looking at new ways to expand our product range to bring the most to our customers. Two recently and officially launched products are Email Marketing and Data Capture. These are exciting times for Adtrak and...

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9th May 2012

The Bauhaus Influence

As I write this, I’m a bit excited. Not just because I went to see the Avengers movie the other night, but because one of the biggest influences on my design work (and yours, even if you only barely recognise...

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