9th March 2018

Meet the Team! – Fiona Spice

The work we do here at Adtrak speaks for itself, but the people who do the work can also speak and we’d like you to meet them. As such, we’d like to introduce our new series of staff profiles! We...

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6th March 2018

Adtrak in America

Last week, Chris Robinson, the Managing Director here at Adtrak, along with Andy King, one of our Account Directors, took a trip to Texas. It wasn’t all sunshine and Stetsons, however. Instead, the business trip marked a huge and important...

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28th February 2018

How to Use Web Accessibility Standards for Conversion Rate Optimisation (Part One)

If you keep your ear to the ground, you might have noticed that computer software giant, Adobe, has been talking about web accessibility on its blog a few times this year. You might have also noticed the odd blog post...

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13th February 2018

Adtrak Sponsor Pro Landscaper Business Awards 18

Last week, we headed down to London to attend the inaugural Pro Landscaper Business Awards. Organised by Eljays44, the team behind FutureScape and Pro Landscaper magazine, the awards recognised the fantastic work carried out within the landscaping industry. Hosted by...

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12th February 2018

A Digital Marketing Masterclass with Google

Last week, we hosted a fantastic digital marketing event in collaboration with Google and RWM, the UK’s leading recycling, water, energy and waste management exhibition. The event, entitled Digital Marketing Masterclass, was held at Google’s impressive St Giles Street office...

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1st February 2018

Nottingham Restaurant & Bar Awards 2018 – The Winners!

Last night, the first ever Nottingham Restaurant & Bar Awards took place and were a much-celebrated success. Held at Colwick Hall, the glamorous ceremony was hosted by TV personality Mark Durden-Smith and welcomed an impressive 350 guests, including the award...

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30th January 2018

Adtrak and the Nottingham Restaurant & Bar Awards

At the beginning of 2017, the Nottingham Restaurant & Bar Awards campaign was rebranded and relaunched by Big Table PR, in partnership with Adtrak. Since its launch last January, as title sponsors, we’ve been busy making sure that the campaign...

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29th January 2018

Creating High Quality Content in 2018

Writing copy can be hard, especially when the rules seem to change like the wind. And in 2018, we’re going to have to make a few more adjustments. Content quality has been closely monitored by Google since it launched the...

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24th January 2018

Adtrak Attend Google’s H1 Product Kickoff

Last week, Geoff and I were excited to be invited to Google’s H1 Product Kickoff! Exclusively for Google Premier Partners, the bi-annual event gives us a valuable insight into Google’s plans for the next six months, including all the new...

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22nd January 2018

Missguided Are Giving Us All a Lesson in Social Media Marketing

“What are you wearing tonight?” “Probably jeans and a nice top.” Us girls love a ‘jeans and a nice top’ combo because it’s comfortable, can be dressed up or down, and, most importantly, is a timeless wardrobe staple. So when...

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7th December 2017

Visual Sitelinks: The Secret to Improving your CTR?

Visual Sitelink Extensions have been available as a beta for Google Partners for a number of months now. We tested the new feature on 20 campaigns and discovered major performance gains in CTR (Click Through Rate). What Are Visual Sitelinks?...

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23rd November 2017

Adtrak at FutureScape 2017

Last week, the Adtrak team headed to FutureScape, the UK’s leading event for the landscaping industry. FutureScape is the perfect opportunity for landscapers, designers and architects to network, learn more about the industry and listen to a fantastic line-up of...

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