Accelerate wanted to expand their marketing and examine the potential of how social media could benefit their company. Their customer base is predominantly teenagers, so Facebook was a perfect option.
Equally, as the client themselves were personal users of Facebook they weren't put off by the idea of updating etc. as they knew and found it to be a simple process.
Understanding that their main customer demographic is young adults it was felt that a Facebook campaign would help increase brand awareness, traffic to their existing website and encourage recommendations via the sharing of information through these channels.
We designed and created a new Facebook page, linked this to their website, and worked closely with Accelerate to promote monthly offers, test passes that week, notifying people of changes to the driving test, seasonal driving tips and other relevant information.
In six months Accelerate have seen a 10% increase in their online conversions as a result of Facebook referrals. They now have over 50 people linked to their account who are engaged daily with the company via Facebook.
SPS wrote regular news articles and press releases which they released on their online blog. However these blog posts were not receiving any traffic from their target audience and so SPS needed an additional way to outreach & connect with their industry niche.
We set up and branded a Twitter profile initially displaying their contact details and website address. We then developed SPS' social profile by aiding them to find existing & new friends/partnerships on Twitter and connect with them. This gave us a good audience to distribute their content to on the platform.
SPS now share their content with over 200 users and have created valuable engagement and relationships not only with their industry but also with new clients.