Case Study: Express Vending (National SEO)
Overview
Express Vending are a national vending machine supplier who wanted to increase their websites visibility and brand awareness. They wanted to be found for highly competitive key phases on a national basis and increase their organic visitors to the website. In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.
Solution
We first analysed the performance of their current website and after careful consultation agreed that a new highly focused website would be the best solution. Once live a twofold campaign of link building and online brand awareness was started to increase traffic. Thorough monthly analysis of the website performance data then allowed us to make changes to increase online conversions.
Result
Express Vending now rank highly for its most competitive organic search terms and as a result have had an increase of over 1200% in organic traffic. This combined with the onsite changes has increased overall conversions by over 600% and achieved a substantial increase in the company's turnover.
Testimonial
Testimonial
The expansion of our internet marketing strategy has been fundamental to the growth in our business. Adtrak have made a major contribution to our period of unprecedented growth within an ever shrinking and highly competitive marketplace, through their structured and highly successful management of our online presence.
Adtrak are simply first class in managing any request that I make. I have a clear and defined contact within each department – whether SEO, PPC, Design, Telecoms or E-mail – and can always contact senior management when necessary. Quite simply they provide an excellent, personal service and are always on hand to answer any query I may have.
I have absolutely no hesitation in recommending Adtrak LLP's services. They are a company driven to understand our needs and, as a result, deliver.
Andrew Jones, Head of Marketing
Case Study: Barnard Fencing (Local SEO)
Overview
Barnard Fencing wanted a brand new web presence and to target their home town of Nottingham for their SEO campaign, covering both the manufacturing and installation of fences. They wanted to appear prominently on the first page of the search results, for their brand name and also related search terms.
Solution
Working together with Barnard Fencing we were able to quickly build a local brand identity with a combination of highly relevant business listings and supportive article writing. Building on this success we have developed further SEO strategies to expand the areas more.
Result
By establishing Barnard Fencing as one of the authorities in their local business this has helped us double the amount of visitors to their website. They now also appear in the top rankings for their major search terms*:
fencing nottingham (2)
fences nottingham (3)
fencing contractors nottingham (2)
wooden fences nottingham (3)
fence panels Nottingham (1)
security fencing Nottingham (3)
* search results as of October 2011
