The client already had an established operation, but were looking to take the next step. They wanted a cohesive brand that would make them look professional, ambitious, and give them their own identity that could be applied to a variety of different media.
We modernised their logo, drawing influence from the famous Darwin Tree sketch. From there we used the simple line construct tastefully with a strong orange across Marketing Material, Stationary, & Packaging, with a series of brochures as the focal point of their marketing.
Darwin have seen their business grow extensively since the rebranding. They are taking on more work and bigger clients, and have continuously returned to us for more material.
Initially I began working with Adtrak as an experiment in allowing a 3rd party to help with my website and branding for a new business venture. After this project was delivered beyond my expectations, I instructed them on a full re-brand of my 4 year old company, handling every aspect from the Logo, down to all public aspects of the business.
Their attention to detail and commercial awareness, coupled with their ability to deliver on what they were talking about, really gave my company a brand/image to be proud of.
I believe this was only achieved by Adtrak's unique, customer-focused brief and approach. They undertook a full interview of myself as a person, and the business as a whole, to fully grasp what I wanted to portray to my customers.
Out of this, my businesss public image is that of a much larger professional company.
Danny Anderson, Managing Director