Case Study: Long Eaton Appliances (National PPC)

Long Eaton Appliances (National PPC)  

Overview

Long Eaton Appliances wanted to attract more customers from within 30 miles of their showroom as they felt these people would be more likely to purchase.

Solution

Through extensive research and close consultation with Long Eaton Appliances we discovered the product range they were competitive on and created initial localised campaigns. After running the initial campaigns we discovered potential areas for expansion and suggested moving from a small local campaign to a targeted national one.

Result

By introducing national elements to Long Eaton Appliances online marketing we have increased their pay-per-click traffic by over 450% and reduced the cost per visitor by £0.43 (March 2011 to October 2011).

Testimonial

Testimonial

I would thoroughly recommend Adtrak for their excellent service that they have given us with their performance on the PPC for our website.

Our products that we sell are quite specialist and I was initially sceptical about whether or not they could deliver the hits that were promised, but almost from the start they have given our business a huge boost in what are very difficult times for our sector.

I have been especially impressed with the way that they have tried to understand our business and thus help us spend our monthly budget as productively as possible.

Dave Roland, Sales Director/MD

Case Study: A2B Radio Cars (Local PPC)

A2B Radio Cars (Local PPC)  

Overview

A2B Radio Cars wanted to expand their current online marketing and increase conversions for taxi services and airport transfers.

Solution

We created highly focused pay-per-click advertising campaigns that targeted their chosen areas of business and location. This gave us the flexibility to quickly target areas and focus on the immediate needs of A2B Radio Cars. Once the pay-per-click advertising campaign was fully established we created targeted mobile adverts which link into optimised mobile device web pages on their website giving customers the ability to instantly call via their phones.

Result

Over the past two years we have help A2B Radio Cars increase their pay-per-click visitors by 110%

In addition to this increase in traffic we have also managed to reduce their monthly pay-per-click costs by 25%